Customer receives product from store employee

Engaged store associates increase conversion and sales

In today's competitive market, many retail chains choose to invest significant sums in traffic-generating activities. Yet figures from Norwegian retail show that up to 70%* of visitors leave the store without shopping. A lack of focus and commitment from store staff is cited as the main reason. We believe this is a "forgotten" business opportunity with a large financial upside that it is good business to do something about.
*Excite shopping mall analysis 2025, data base with 803,417 respondents

Some main reasons why customers did not shop in Norwegian retail in 2025

of those who do not shop state that employees are the reason.
0 %
An important reason for lack of conversion can be related to the fact that 25% of customers find it difficult to get in touch with an employee, primarily due to lack of interest, willingness or commitment.

Talking to other employees

0 %

Restocked goods or cleaned

0 %

Busy on their phone or store computer

0 %

Passive behind the counter

0 %

No employee was visibly present

0 %

*Excite trend report 2025, 803,417 customer responses

Smartphone mockup showing the Excite retail app from RetailX

Smart technology that doesn't cost a fortune

RetailX has developed the Excite platform, which is a cost-effective and tailored solution for retail and gym chains that want to increase conversion, sales and customer satisfaction through widespread customer focus and engagement in the front line. In short, what spices up both the customer experience and profitability for the better.

Increased customer focus

With continuous real-time feedback from both shoppers and non-shoppers, Excite contributes to increased customer focus through reflection, recognition and, not least, the desire to improve.

More aware employees

With smart visualization of insights on profitable drivers - Excite creates increased awareness of which activities affect conversion, sales and customer satisfaction.

Better implementation

With built-in reporting for comparison data inside and outside your own chain, Excite contributes to better execution through increased competitiveness and greater understanding of your own performance in context with others.

Features that are tailor-made for retail

Excite is 100% designed for retail and includes a wide range of features and upgrade options. The standard Excite Feedback module is a complete module for increasing conversion, sales and customer satisfaction. The module combines customer insight, positive reinforcement and competitive advantage. The platform is available as both an app and web interface.

Ongoing customer feedback in real time
Put profitable focus on key drivers
Define goals and engage employees
Convert unhappy customers into fans
Highlight good performance and give kudos - positive reinforcement
Maximum in-store engagement - access for all employees
Intranet with file sharing
Employee engagement barometer
Reflection directly in customer response

Display adapted to different roles

Our Excite platform has a role-based structure that ensures that individuals focus on relevant tasks. The platform is available as both an APP and a web interface.

Smartphone with the Excite app for managers
Smartphone shows what the Excite app looks like to managers in a business

What management sees

For management, it will be important to see the big picture and be able to go into detail to strengthen development where there is potential. This is easily systematized in Excite.

What employees see

Our solution is tailored to provide employees with the necessary feedback in the areas they need to focus on to improve service levels and increase conversions.

Smartphone shows Excite app to employee4e
Smartphone shows Excite app to employees

A platform to grow in

Excite is modular and can be expanded as needed and desired, the feedback module is mandatory and contains a wide range of functions to work holistically with the customer experience throughout the organization

Excite feedback

Excite's standard module gives you real-time customer insight with feedback from both satisfied and dissatisfied customers. This gives you the insight you need to work with positive reinforcement in areas that are going well, while taking necessary action in areas where there is a need to increase sales and conversion.

  • All employees get access
  • Engaging real-time reporting
  • Built-in intranet with groups
  • Give kudos for good performance
  • See our team's commitment
  • Benchmark against the market
  • Set goals at all levels
  • Create reflection on customer response

Available add-on modules

E-learning and digital training

Fully integrated LMS, e-learning and micro-training right in the app with complete course management.

HR and operational surveys

Built-in survey builder for manager, employee and pulse surveys.

Routines and checklists

For those who want to improve the structure for goals and follow-up

Enhanced insights and analytics

Heatmap analysis to identify areas for improvement on day and time. API integration with BI systems.

Sample image from ExciteDevices from RetailX

Get customer feedback from
non-trading customers with ExciteDevices

ExciteDevices are seamlessly integrated with Excite and can be controlled directly in the app, customized questions to map customer responses from non-trading customers. ExciteDevices comes complete with a customized communication plate and is very easy to install.

Some choose to create their own methodology, we use the world's most used and recognized

The Customer Satisfaction Score (CSAT) is a 5-point measurement that is considered the world's most recognized methodology for measuring customer satisfaction. In Excite, we use this methodology to report the proportion of customers who consistently give top scores. The solution also handles the Net Promoter Score (NPS) in the mapping of customer loyalty.

Latest customer response

CSAT (Customer Satisfaction Score)
Provides immediate feedback on how satisfied the customer was after the visit.

The CSAT rating scale goes from 1 to 5 and ranges from very dissatisfied to very satisfied.

A CSAT score of 85 to 90 percent indicates that you are likely to deliver excellent customer experiences, although this will vary by industry.

 

Connect your systems with RetailX – one platform, countless possibilities

Don't worry if you can't find the integration you're looking for in our overview. We have several integration experts who are happy to assist you in setting up integration between RetailX and your desired system.

Ready, set, go...

Excite is a standardized solution developed for your industry, which means it's easy to get started. We do almost all the work so you can focus on day-to-day operations.

In safe hands

All data is stored in Norway

Secure storage of data is our top priority.
That's why we store all data within the country's borders.

ISO 27001/2022 Certified

The certification shows that we protect our data in a systematic and effective way.

GDPR

RetailX complies with the European General Data Protection Regulation 2016/679 (GDPR) as well as all applicable data protection laws.

Book a chat with Ken to see how Excite can increase conversion and sales for your chain.
Ken Kristiansen from Retail X

Our services

RetailX is a consultancy and technology company that assists clients in strengthening the performance of frontline organizations. We provide assistance with strategy development, implement feedback systems and assist with sales and service and service improvement

Sales and service consultancy

We're experts in increasing conversions and sales and help you develop and implement actionable strategies.

Training in sales and service management

Since our establishment, we have conducted thousands of training programs in sales, service and management.

Insight and analysis

We are the largest provider of insight into the Norwegian retail sector and assist customers with the collection and analysis of large and small data sets.

Frequently asked questions

We start from the sources that are available.We usually set up integration with a customer club, but you don't need to have a customer club to start collecting customer insights. We also use proprietary feedback terminals to obtain insights on site in each department.

We currently have integrations with many different customer clubs. If you want to know more about which customer clubs we currently work with, see integrations. If you can't find your supplier, an integration is easily set up to automate mailings in collaboration with the relevant supplier.

It only takes a few weeks to set up the survey and start collecting data once the integration is in place. "We often collect data for 4-6 weeks before we look at what constitutes a zero point. Then you have a good and solid foundation on which to make further decisions.
We assist with good start-up training and usually gather all department managers who need a good start and who often later need to review with their employees. In addition, our rapid support department provides assistance throughout the year as needed.
We see a direct correlation between using the system and customer satisfaction. This is easily explained by the fact that you get a directed and improved focus by reading customer feedback. To succeed in creating change in the face of customers, it is important that all employees use the solution to absorb insights and learning. This starts with recognizing where the areas for improvement in the customer experience lie and the desire to become even better. We see good development and high use of Excite for those who are able to put this into perspective for their employees.
Yes, we have the ability to set up an API to other systems used
"Yes, we can set up a single sign-on that makes it possible to access Excite directly from other platforms used. The user will then experience easier access and have fewer individual portals to deal with.
Yes, it's possible to export various key figures to other systems used, many people look at key data from Excite together with other governing KPIs that apply to the company - to be able to see the connection between the data over time.
Dashboards that show team engagement and daily usage while all users get a push in the app when new activities and customer responses are available create a necessary awareness and reminder of the importance of daily usage.
RetailX possesses large data sets on over 1,600 different brands that are collected from Norwegian shopping centers every year. This is data that we own ourselves and that we can share with other users of the Excite solution. The most natural thing to do is to look at your own competitive picture, and make use of overall aggregated data on all stages of the customer journey for the selected period - and compare with your own results.
Web and APP are currently available in Norwegian, Swedish and English The questionnaire itself can be developed in any language of your choice.
You can freely set up your own surveys in Excite, both internally and externally. You can set up everything yourself, but you can also get help from our consultants who have extensive experience in terms of both question wording and length.
Yes, all support relating to users and assistance with the existing solution is available to all users throughout the year, both by phone and online.
Excite has been developed to support the need for tools related to good operation and implementation.We have emphasized developing functionality that allows e-learning systems as well as forums and common communication platforms / intranets to be added to Excite. This often proves to be very cost-effective.